Seo Local Business

jezweb/claude-skills/plugins/web-design/skills/seo-local-business

作者 jezweb64965d9d9fc7無授權條款1K 個星標收錄於 2026年10月8日更新於 2026年10月8日儲存庫3 天前更新

Generate complete SEO setup for local business websites — HTML head tags, JSON-LD LocalBusiness schema, robots.txt, sitemap.xml. Australian-optimised with +61 phone, ABN, suburb patterns. Use whenever the user wants SEO for a local business (tradesman, café, clinic, agency, retailer), needs JSON-LD structured data, asks for LocalBusiness schema, or wants meta tags / robots.txt / sitemap for a suburb-serving business.

僅含說明Marketing & Sales

AI 產生的概覽

為在地商家網站產生 SEO 方案：head 中繼標籤、JSON-LD LocalBusiness 結構化資料、robots.txt 與 sitemap.xml。

功能: 此技能產出完整的在地商家 SEO 方案：包含中繼標籤、Open Graph 與 Twitter Cards、地理標籤和 favicon 的 HTML head 區塊；LocalBusiness、Service 與 FAQ 的 JSON-LD 結構化資料；以及 robots.txt 和 sitemap.xml。它依頁面類型提供標題與中繼描述範本，並附上 LocalBusiness 子類型表、屬性表，以及澳洲在地化慣例，例如 +61 電話格式、ABN 稅號與州代碼。另列出驗證步驟與常見結構化資料錯誤。
適用情境: 適用於在地商家網站需要 SEO 標記的情況，例如水電師傅、咖啡店、診所、代理商或零售店，服務範圍為某個郊區或城市。也適合需要 LocalBusiness schema、JSON-LD 結構化資料、中繼標籤、robots.txt 或 sitemap.xml 的需求。
執行需求: 不需腳本，僅有說明與範本素材。代理需要商家資訊（名稱、服務、地點、電話、網站 URL、描述），並可參考隨附的 head、robots 與 sitemap 範本。建議透過外部 schema 驗證網站進行檢查。

SEO Local Business

Generate a complete SEO package for local business websites. Produces meta tags, structured data, robots.txt, and sitemap.xml.

What You Produce

Complete <head> section with meta tags, Open Graph, Twitter Cards
JSON-LD structured data (LocalBusiness + Service + FAQ schemas)
robots.txt
sitemap.xml

Workflow

Step 1: Gather Business Info

Ask for (or extract from existing site):

Step 2: Generate Head Tags

Fill placeholders in this template:

html

<head>  <meta charset="UTF-8">  <meta name="viewport" content="width=device-width, initial-scale=1.0">
  <!-- Primary Meta Tags -->  <title>{{PAGE_TITLE}} | {{BUSINESS_NAME}}</title>  <meta name="title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">  <meta name="description" content="{{META_DESCRIPTION}}">
  <!-- Canonical URL -->  <link rel="canonical" href="{{CANONICAL_URL}}">
  <!-- Open Graph / Facebook -->  <meta property="og:type" content="website">  <meta property="og:url" content="{{CANONICAL_URL}}">  <meta property="og:title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">  <meta property="og:description" content="{{META_DESCRIPTION}}">  <meta property="og:image" content="{{OG_IMAGE_URL}}">
  <!-- Twitter -->  <meta property="twitter:card" content="summary_large_image">  <meta property="twitter:url" content="{{CANONICAL_URL}}">  <meta property="twitter:title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">  <meta property="twitter:description" content="{{META_DESCRIPTION}}">  <meta property="twitter:image" content="{{OG_IMAGE_URL}}">
  <!-- Geo Tags (Local SEO) -->  <meta name="geo.region" content="{{GEO_REGION}}">  <meta name="geo.placename" content="{{CITY}}">  <meta name="geo.position" content="{{LATITUDE}};{{LONGITUDE}}">  <meta name="ICBM" content="{{LATITUDE}}, {{LONGITUDE}}">
  <!-- Favicons -->  <link rel="icon" type="image/svg+xml" href="favicon.svg">  <link rel="icon" type="image/png" sizes="32x32" href="favicon-32.png">  <link rel="apple-touch-icon" href="apple-touch-icon.png">
  <!-- Structured Data -->  <script type="application/ld+json">    {{JSON_LD_SCHEMA}}  </script></head>

<head>  <meta charset="UTF-8">  <meta name="viewport" content="width=device-width, initial-scale=1.0">
  <!-- Primary Meta Tags -->  <title>{{PAGE_TITLE}} | {{BUSINESS_NAME}}</title>  <meta name="title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">  <meta name="description" content="{{META_DESCRIPTION}}">
  <!-- Canonical URL -->  <link rel="canonical" href="{{CANONICAL_URL}}">
  <!-- Open Graph / Facebook -->  <meta property="og:type" content="website">  <meta property="og:url" content="{{CANONICAL_URL}}">  <meta property="og:title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">  <meta property="og:description" content="{{META_DESCRIPTION}}">  <meta property="og:image" content="{{OG_IMAGE_URL}}">
  <!-- Twitter -->  <meta property="twitter:card" content="summary_large_image">  <meta property="twitter:url" content="{{CANONICAL_URL}}">  <meta property="twitter:title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">  <meta property="twitter:description" content="{{META_DESCRIPTION}}">  <meta property="twitter:image" content="{{OG_IMAGE_URL}}">
  <!-- Geo Tags (Local SEO) -->  <meta name="geo.region" content="{{GEO_REGION}}">  <meta name="geo.placename" content="{{CITY}}">  <meta name="geo.position" content="{{LATITUDE}};{{LONGITUDE}}">  <meta name="ICBM" content="{{LATITUDE}}, {{LONGITUDE}}">
  <!-- Favicons -->  <link rel="icon" type="image/svg+xml" href="favicon.svg">  <link rel="icon" type="image/png" sizes="32x32" href="favicon-32.png">  <link rel="apple-touch-icon" href="apple-touch-icon.png">
  <!-- Structured Data -->  <script type="application/ld+json">    {{JSON_LD_SCHEMA}}  </script></head>

Title tag patterns (50-60 chars max):

Page	Pattern	Example
Homepage	`Brand - Tagline`	`Newcastle Plumbing - 24/7 Emergency Service`
Service	`Service in Location \| Brand`	`Hot Water Repairs Newcastle \| ABC Plumbing`
About	`About Us \| Brand`	`About Us \| ABC Plumbing Newcastle`
Contact	`Contact \| Brand`	`Contact Us \| ABC Plumbing Newcastle`

Meta description patterns (150-160 chars):

Page	Pattern
Homepage	`[USP]. [Service] in [Location]. [CTA]. Call [phone].`
Service	`Professional [service] in [location]. [Benefit]. [Trust signal]. Get a free quote today.`
About	`[X] years serving [location]. [Team info]. [Credentials]. Learn about [brand].`
Contact	`Contact [brand] for [service] in [location]. [Hours]. Call [phone] or request a quote online.`

Step 3: Generate Structured Data

LocalBusiness (homepage — always include):

Use LocalBusiness or a more specific subtype:

Subtype	Use for
`Plumber`	Plumbing services
`Electrician`	Electrical services
`RoofingContractor`	Roofing
`HVACBusiness`	Air conditioning/heating
`AutoRepair`	Mechanics
`BeautySalon`	Hair/beauty
`Dentist`	Dental practices
`LegalService`	Law firms
`AccountingService`	Accountants
`RealEstateAgent`	Real estate
`Restaurant`	Restaurants/cafes
`BarOrPub`	Pubs/bars
`Hotel`	Accommodation
`Store`	Retail shops
`ProfessionalService`	Generic professional

LocalBusiness schema properties:

Property	Required	Notes
`@type`	Yes	`LocalBusiness` or subtype from above
`name`	Yes	Business name as shown to customers
`image`	Yes	Primary business image or logo
`description`	Yes	1-2 sentence business description
`@id`	Yes	Unique ID, use `{url}/#organization`
`url`	Yes	Website homepage URL
`telephone`	Yes	International format: `+61-2-4900-1234`
`address`	Yes	PostalAddress (see below)
`email`	Recommended	Primary contact email
`priceRange`	Recommended	`$` to `$$$$`
`geo`	Recommended	GeoCoordinates: latitude/longitude
`openingHoursSpecification`	Recommended	See hours format below
`areaServed`	Recommended	Cities/suburbs served
`sameAs`	Recommended	Social media profile URLs
`taxID`	Optional	ABN for Australian businesses
`logo`	Optional	Business logo URL
`foundingDate`	Optional	ISO 8601 date
`paymentAccepted`	Optional	e.g. "Cash, Credit Card, EFTPOS"
`currenciesAccepted`	Optional	`AUD`

PostalAddress:

Example:

json

{  "@context": "https://schema.org",  "@type": "LocalBusiness",  "name": "ABC Plumbing Newcastle",  "image": "https://www.abcplumbing.com.au/og-image.jpg",  "description": "Professional plumbing services in Newcastle and Lake Macquarie.",  "@id": "https://www.abcplumbing.com.au/#organization",  "url": "https://www.abcplumbing.com.au",  "telephone": "+61-2-4900-1234",  "email": "[email protected]",  "priceRange": "$$",  "address": {    "@type": "PostalAddress",    "streetAddress": "123 Hunter Street",    "addressLocality": "Newcastle",    "addressRegion": "NSW",    "postalCode": "2300",    "addressCountry": "AU"  },  "geo": {    "@type": "GeoCoordinates",    "latitude": -32.9283,    "longitude": 151.7817  },  "openingHoursSpecification": [    {      "@type": "OpeningHoursSpecification",      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],      "opens": "07:00",      "closes": "17:00"    },    {      "@type": "OpeningHoursSpecification",      "dayOfWeek": ["Saturday"],      "opens": "08:00",      "closes": "12:00"    }  ],  "areaServed": [    { "@type": "City", "name": "Newcastle" },    { "@type": "City", "name": "Lake Macquarie" }  ],  "sameAs": [    "https://www.facebook.com/abcplumbing",    "https://www.instagram.com/abcplumbing"  ]}

{  "@context": "https://schema.org",  "@type": "LocalBusiness",  "name": "ABC Plumbing Newcastle",  "image": "https://www.abcplumbing.com.au/og-image.jpg",  "description": "Professional plumbing services in Newcastle and Lake Macquarie.",  "@id": "https://www.abcplumbing.com.au/#organization",  "url": "https://www.abcplumbing.com.au",  "telephone": "+61-2-4900-1234",  "email": "[email protected]",  "priceRange": "$$",  "address": {    "@type": "PostalAddress",    "streetAddress": "123 Hunter Street",    "addressLocality": "Newcastle",    "addressRegion": "NSW",    "postalCode": "2300",    "addressCountry": "AU"  },  "geo": {    "@type": "GeoCoordinates",    "latitude": -32.9283,    "longitude": 151.7817  },  "openingHoursSpecification": [    {      "@type": "OpeningHoursSpecification",      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],      "opens": "07:00",      "closes": "17:00"    },    {      "@type": "OpeningHoursSpecification",      "dayOfWeek": ["Saturday"],      "opens": "08:00",      "closes": "12:00"    }  ],  "areaServed": [    { "@type": "City", "name": "Newcastle" },    { "@type": "City", "name": "Lake Macquarie" }  ],  "sameAs": [    "https://www.facebook.com/abcplumbing",    "https://www.instagram.com/abcplumbing"  ]}

Service (service pages — add per service):

Property	Required	Notes
`name`	Yes	Service name
`description`	Yes	What the service provides
`provider`	Yes	`{ "@id": "{url}/#organization" }`
`areaServed`	Recommended	City or region
`serviceType`	Recommended	Category of service
`offers`	Optional	Pricing/availability

json

{  "@context": "https://schema.org",  "@type": "Service",  "name": "Hot Water System Installation",  "description": "Professional hot water system installation and replacement in Newcastle.",  "provider": { "@id": "https://www.abcplumbing.com.au/#organization" },  "areaServed": { "@type": "City", "name": "Newcastle" },  "serviceType": "Plumbing",  "offers": {    "@type": "Offer",    "availability": "https://schema.org/InStock",    "priceRange": "$$"  }}

{  "@context": "https://schema.org",  "@type": "Service",  "name": "Hot Water System Installation",  "description": "Professional hot water system installation and replacement in Newcastle.",  "provider": { "@id": "https://www.abcplumbing.com.au/#organization" },  "areaServed": { "@type": "City", "name": "Newcastle" },  "serviceType": "Plumbing",  "offers": {    "@type": "Offer",    "availability": "https://schema.org/InStock",    "priceRange": "$$"  }}

FAQ (pages with FAQ sections):

json

{  "@context": "https://schema.org",  "@type": "FAQPage",  "mainEntity": [    {      "@type": "Question",      "name": "How much does a plumber cost in Newcastle?",      "acceptedAnswer": {        "@type": "Answer",        "text": "Plumber callout fees in Newcastle typically range from $80-150."      }    }  ]}

{  "@context": "https://schema.org",  "@type": "FAQPage",  "mainEntity": [    {      "@type": "Question",      "name": "How much does a plumber cost in Newcastle?",      "acceptedAnswer": {        "@type": "Answer",        "text": "Plumber callout fees in Newcastle typically range from $80-150."      }    }  ]}

Step 4: Generate robots.txt and sitemap.xml

robots.txt:

sitemap.xml:

xml

<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">  <url>    <loc>{{SITE_URL}}/</loc>    <lastmod>{{DATE}}</lastmod>    <changefreq>weekly</changefreq>    <priority>1.0</priority>  </url>  <!-- Add one <url> per page. Priority: 1.0 homepage, 0.8 services, 0.6 others --></urlset>

<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">  <url>    <loc>{{SITE_URL}}/</loc>    <lastmod>{{DATE}}</lastmod>    <changefreq>weekly</changefreq>    <priority>1.0</priority>  </url>  <!-- Add one <url> per page. Priority: 1.0 homepage, 0.8 services, 0.6 others --></urlset>

Step 5: Validate

Test structured data at: https://validator.schema.org/

Common validation errors:

Missing @context — every JSON-LD block needs it
Wrong phone format — must be international (+61-...)
Missing @id — needed for cross-referencing between schemas
Empty areaServed — include at least one city

Australian-Specific Patterns

Phone Numbers

html

<!-- Link: international format. Display: local format. --><a href="tel:+61249001234">(02) 4900 1234</a>

<!-- Link: international format. Display: local format. --><a href="tel:+61249001234">(02) 4900 1234</a>

Schema telephone: "+61-2-4900-1234"

ABN

Add to LocalBusiness schema when available:

Australian State Codes

Service Areas

Use areaServed with Australian city and suburb names (see LocalBusiness example above).

來源與署名

來源：jezweb/claude-skills位於plugins/web-design/skills/seo-local-business提交64965d9

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檢舉或申請下架

Required	Optional
Business name	ABN
Primary service	Opening hours
Location (city/suburb)	Social media URLs
Phone number	Price range
Website URL	Service areas (suburbs)
Business description	GPS coordinates

Property	Example
`streetAddress`	`123 Hunter Street`
`addressLocality`	`Newcastle`
`addressRegion`	`NSW`
`postalCode`	`2300`
`addressCountry`	`AU`

Prefix	International
02	+612
04	+614
1300	Keep as-is

State	Code	Geo Region
New South Wales	NSW	AU-NSW
Victoria	VIC	AU-VIC
Queensland	QLD	AU-QLD
South Australia	SA	AU-SA
Western Australia	WA	AU-WA
Tasmania	TAS	AU-TAS
Northern Territory	NT	AU-NT
ACT	ACT	AU-ACT

Seo Local Business

SEO Local Business

What You Produce

Workflow

Step 1: Gather Business Info

Step 2: Generate Head Tags

Step 3: Generate Structured Data

Step 4: Generate robots.txt and sitemap.xml

Step 5: Validate

Australian-Specific Patterns

Phone Numbers

ABN

Australian State Codes

Service Areas

來源與署名

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