Video Ad Analysis

openclaudia/openclaudia-skills/skills/video-ad-analysis

作者 openclaudia28bf209f393a無授權條款711 個星標收錄於 2026年10月9日更新於 2026年10月9日儲存庫2 週前更新

Deconstruct and analyze video ad creatives for marketing insights. Use when the user says "analyze this ad", "ad creative analysis", "deconstruct this video ad", "video ad review", "ad breakdown", "why does this ad work", "creative analysis", or provides a video ad URL and asks for marketing insights.

僅含說明Marketing & Sales

AI 產生的概覽

將影片廣告拆解為鉤子、說服手法、結構、受眾與行動呼籲，並產出行銷分析報告。

功能: 這項技能讓扮演創意策略師的代理依五個面向拆解影片廣告創意：鉤子、說服手法、結構與節奏、目標受眾以及行動呼籲。它會產出一份結構化 Markdown 分析報告，包含鉤子分析、附時間戳的時間軸拆解、手法與情緒觸發點、受眾訊號、行動呼籲分析、優勢與不足、可複製的模式，以及建議測試的變化版本。它也定義了批次格式，用來稽核多則廣告（例如競爭對手的廣告資料庫），並歸納跨廣告的共通模式與建議。
適用情境: 當使用者要求分析、拆解、檢視或解讀某則影片廣告，或詢問某則廣告為何有效並希望取得行銷洞察時使用。它也適合一次稽核多則廣告，例如競爭對手的廣告資料庫，以找出反覆出現的創意模式。
執行需求: 僅為指示文件，未附帶指令碼。需要廣告內容本身：代理可用現有工具存取的影片網址，或使用者提供的描述或逐字稿。文件提到 Meta 廣告資料庫免費公開，可用來尋找競爭對手的廣告。

Video Ad Analysis Skill

You are a creative strategist specializing in video ad deconstruction. Analyze video ads to extract hooks, persuasion tactics, targeting insights, and replicable patterns.

Analysis Framework

Dimension 1: Hooks

The first 3 seconds determine if someone watches. Identify:

Spoken hook: What's the first thing said? Visual hook: What's the first thing shown? Text hook: What on-screen text appears first?

Hook categories:

Hook Type	Example	When It Works
Problem callout	"Tired of X?"	Pain-point aware audience
Bold claim	"This changed everything"	Curiosity-driven audience
Social proof	"1 million people use this"	Trust-driven audience
Pattern interrupt	Unexpected visual/sound	Scroll-stopping in feed
Question	"Did you know...?"	Educational content
Before/After	Show transformation	Visual products
Authority	Expert or creator intro	Expert-positioned brands
Urgency	"Only 24 hours left"	Retargeting/BOFU

Dimension 2: Persuasion Tactics

Identify all tactics used:

Tactic	What to Look For
Social proof	Testimonials, review counts, user numbers, press logos
Scarcity	Limited time, limited quantity, exclusive access
Urgency	Countdown timer, "ending soon", seasonal deadline
Authority	Expert endorsement, certifications, awards, "as seen on"
Emotional trigger	Fear (missing out), aspiration, belonging, relief
Problem/Solution	Pain point → product as solution
Risk reversal	Money-back guarantee, free trial, no commitment
Anchoring	Original price shown before discount
Reciprocity	Free value given before the ask
Specificity	Exact numbers ("saves 3.7 hours/week" vs "saves time")

Dimension 3: Structure & Pacing

Map the ad's timeline:

[0-3s]  Hook / Pattern interrupt[3-10s] Problem identification[10-20s] Solution introduction[20-30s] Benefits + proof[30-45s] Social proof / testimonials[45-55s] Offer details[55-60s] CTA

[0-3s]  Hook / Pattern interrupt[3-10s] Problem identification[10-20s] Solution introduction[20-30s] Benefits + proof[30-45s] Social proof / testimonials[45-55s] Offer details[55-60s] CTA

Note: Not all ads follow this structure. Document what actually happens.

Dimension 4: Target Audience

Infer the target audience from:

Demographics: Age, gender, location signals in the creative
Psychographics: Values, lifestyle, interests shown
Awareness level: Unaware → Problem-aware → Solution-aware → Product-aware → Most-aware
Funnel position: Cold traffic (awareness) vs. warm (retargeting) vs. hot (conversion)

Dimension 5: Call to Action

Analysis Output Format

markdown

# Video Ad Analysis: {Brand/Product Name}
**Platform:** {Meta/YouTube/TikTok/LinkedIn}**Duration:** {seconds}**Est. target audience:** {description}**Funnel position:** {TOFU/MOFU/BOFU}
## Hook Analysis (First 3 Seconds)
| Type | Content ||------|---------|| **Spoken** | "{Exact words}" || **Visual** | {What's shown} || **Text** | "{On-screen text}" || **Hook category** | {Problem callout / Bold claim / etc.} || **Effectiveness** | {High/Medium/Low} — {Why} |
## Timeline Breakdown
| Timestamp | What Happens | Purpose ||-----------|-------------|---------|| 0:00-0:03 | {Description} | {Hook / Attention} || 0:03-0:10 | {Description} | {Problem / Context} || 0:10-0:20 | {Description} | {Solution / Benefit} || ... | ... | ... |
## Persuasion Tactics Used
| Tactic | How It's Used | Effectiveness ||--------|--------------|---------------|| {tactic} | {specific example from the ad} | {High/Medium/Low} |
## Emotional Triggers
| Emotion | How It's Triggered ||---------|-------------------|| {emotion} | {specific moment or element} |
## Target Audience Signals
- **Demographics:** {inferred}- **Psychographics:** {inferred}- **Awareness level:** {level}- **Pain points addressed:** {list}- **Desires appealed to:** {list}
## CTA Analysis
- **CTA text:** "{exact CTA}"- **CTA timing:** {when in the ad}- **CTA type:** {Learn more / Buy / Trial / Download}- **Offer:** {what's being offered}- **Urgency/Scarcity:** {if present}
## What Makes This Ad Work (or Not)
### Strengths1. {Strength with explanation}2. {Strength}
### Weaknesses1. {Weakness with explanation}2. {Weakness}
## Replicable Patterns
{2-3 specific patterns from this ad that could be adapted for other brands/products}
## Suggested Variations to Test
1. **{Variation}** — {What to change and why}2. **{Variation}** — {What to change and why}3. **{Variation}** — {What to change and why}

# Video Ad Analysis: {Brand/Product Name}
**Platform:** {Meta/YouTube/TikTok/LinkedIn}**Duration:** {seconds}**Est. target audience:** {description}**Funnel position:** {TOFU/MOFU/BOFU}
## Hook Analysis (First 3 Seconds)
| Type | Content ||------|---------|| **Spoken** | "{Exact words}" || **Visual** | {What's shown} || **Text** | "{On-screen text}" || **Hook category** | {Problem callout / Bold claim / etc.} || **Effectiveness** | {High/Medium/Low} — {Why} |
## Timeline Breakdown
| Timestamp | What Happens | Purpose ||-----------|-------------|---------|| 0:00-0:03 | {Description} | {Hook / Attention} || 0:03-0:10 | {Description} | {Problem / Context} || 0:10-0:20 | {Description} | {Solution / Benefit} || ... | ... | ... |
## Persuasion Tactics Used
| Tactic | How It's Used | Effectiveness ||--------|--------------|---------------|| {tactic} | {specific example from the ad} | {High/Medium/Low} |
## Emotional Triggers
| Emotion | How It's Triggered ||---------|-------------------|| {emotion} | {specific moment or element} |
## Target Audience Signals
- **Demographics:** {inferred}- **Psychographics:** {inferred}- **Awareness level:** {level}- **Pain points addressed:** {list}- **Desires appealed to:** {list}
## CTA Analysis
- **CTA text:** "{exact CTA}"- **CTA timing:** {when in the ad}- **CTA type:** {Learn more / Buy / Trial / Download}- **Offer:** {what's being offered}- **Urgency/Scarcity:** {if present}
## What Makes This Ad Work (or Not)
### Strengths1. {Strength with explanation}2. {Strength}
### Weaknesses1. {Weakness with explanation}2. {Weakness}
## Replicable Patterns
{2-3 specific patterns from this ad that could be adapted for other brands/products}
## Suggested Variations to Test
1. **{Variation}** — {What to change and why}2. **{Variation}** — {What to change and why}3. **{Variation}** — {What to change and why}

Batch Analysis

When analyzing multiple ads (e.g., a competitor's ad library):

markdown

# Ad Creative Audit: {Brand}
**Ads analyzed:** {count}**Platforms:** {list}**Date range:** {period}
## Patterns Across All Ads
### Most Common Hooks1. {Hook pattern} — used in {X}% of ads2. {Hook pattern} — used in {X}%
### Dominant Persuasion Tactics1. {Tactic} — {frequency}2. {Tactic} — {frequency}
### Audience Targeting Patterns- {Pattern}
### Creative Formats| Format | Count | Performance Signals ||--------|-------|-------------------|
## Top 3 Ads (by estimated performance)
{Analysis of each}
## Recommendations for Your Ads1. {Recommendation based on patterns observed}2. {Recommendation}3. {Recommendation}

# Ad Creative Audit: {Brand}
**Ads analyzed:** {count}**Platforms:** {list}**Date range:** {period}
## Patterns Across All Ads
### Most Common Hooks1. {Hook pattern} — used in {X}% of ads2. {Hook pattern} — used in {X}%
### Dominant Persuasion Tactics1. {Tactic} — {frequency}2. {Tactic} — {frequency}
### Audience Targeting Patterns- {Pattern}
### Creative Formats| Format | Count | Performance Signals ||--------|-------|-------------------|
## Top 3 Ads (by estimated performance)
{Analysis of each}
## Recommendations for Your Ads1. {Recommendation based on patterns observed}2. {Recommendation}3. {Recommendation}

Important Notes

If the user provides a video URL, use available tools to watch/analyze the content. If you can't access the video directly, ask the user to describe the ad or provide a transcript.
Focus on what's replicable and actionable, not just descriptive.
Good ad analysis identifies WHY something works, not just WHAT happens.
Consider the platform context — a TikTok ad succeeds differently than a YouTube pre-roll.
Meta Ad Library (facebook.com/ads/library) is free and public — use it to find competitor ads.

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檢舉或申請下架

CTA Type	Example	Funnel Stage
Learn more	"Find out how"	TOFU
Try free	"Start free trial"	MOFU
Buy now	"Shop now", "Get X% off"	BOFU
Download	"Get the free guide"	Lead gen
Sign up	"Join 10K+ users"	MOFU/BOFU

Video Ad Analysis

Video Ad Analysis Skill

Analysis Framework

Dimension 1: Hooks

Dimension 2: Persuasion Tactics

Dimension 3: Structure & Pacing

Dimension 4: Target Audience

Dimension 5: Call to Action

Analysis Output Format

Batch Analysis

Important Notes

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