Monetizing Innovation

wondelai/skills/monetizing-innovation

作者 wondelaic172996495beMIT2.3K 個星標收錄於 2026年10月8日更新於 2026年10月8日儲存庫4 週前更新

Design products and pricing around validated willingness to pay, from Ramanujam & Tacke's "Monetizing Innovation". Use when the user mentions "pricing", "how much should we charge", "willingness to pay", "pricing page", "packaging", "freemium vs free trial", "are we leaving money on the table", "nobody buys at this price", "price increase", or "good-better-best". Also trigger when designing or auditing pricing and packaging, validating willingness to pay before building, segmenting customers by value, or choosing between subscription, usage-based, and freemium models. Covers price-before-product, willingness-to-pay talks, the four failures (feature shock, minivation, hidden gem, undead), leader/filler/killer packaging, and behavioral pricing. For offers and guarantees, see hundred-million-offers. For what customers value, see jobs-to-be-done.

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references/case-studies.md13.8 KBtext/markdown
references/four-failures.md12.9 KBtext/markdown
references/monetization-models.md11.8 KBtext/markdown
references/packaging-tiers.md11.4 KBtext/markdown
references/wtp-conversations.md13.1 KBtext/markdown
SKILL.md20.5 KBtext/markdown

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