Internal Links

by kostja948dd89c57395eNo license1K starsListed Oct 8, 2026Updated Oct 8, 2026Repository updated 2 days ago

When the user wants to optimize internal linking, fix orphan pages, or improve link structure. Also use when the user mentions "internal links," "internal linking," "anchor text," "link equity," "internal linking strategy," or "orphan pages." For IA, use website-structure.

Instructions onlyMarketing & Sales
AI-generated overview

Guides internal linking strategy for SEO, covering link equity, anchor text, orphan pages and site structure.

What it does
Provides on-page SEO guidance for internal linking, including link structure principles, anchor text rules and link placement recommendations. It helps identify orphan pages, priority pages and link opportunities, and produces internal link audits, anchor text recommendations and structure improvements.
When to use it
Use when optimizing internal linking, fixing orphan pages or improving link structure. Also relevant when the user mentions internal links, anchor text, link equity or internal linking strategy.
Requirements
No scripts or special tools; works from project context or user-provided facts.

SEO On-Page: Internal Links

Guides internal linking strategy for SEO: crawlability, link equity distribution, and user navigation.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope (On-Page SEO)

  • Internal links: Contextual links; descriptive anchor text; related posts; hub pages
  • Breadcrumbs: Implement for large sites (e.g. ecommerce); see breadcrumb-generator

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

  1. Site structure: Hub pages, pillar content, supporting pages
  2. Orphan pages: Pages with no or few internal links
  3. Priority pages: Pages that need more link equity

Best Practices

Link Structure

PrincipleGuideline
DepthImportant pages within 3 clicks from homepage
Orphan pagesAvoid; ensure every page has at least one internal link; see site-crawlability for technical detection and crawl issues
Hub-to-spokeLink from hub/pillar pages to cluster articles; topic cluster structure
ContextualPlace links in relevant body content, not just footers

Anchor Text

PrincipleGuideline
DescriptiveUse anchor text that describes the target page
VariationAvoid over-optimization; use natural variation
KeywordInclude target keyword when natural

Placement

LocationUse
First paragraphPrimary link to related content
BodyContextual links throughout
Related/RecommendedEnd-of-article links
NavigationKey site sections

Common Issues

IssueFix
Orphan pagesAdd internal links from hub pages or navigation; site-crawlability for technical audit
Too many linksFocus on most important; avoid link stuffing
Generic anchorsUse descriptive "learn more about X" instead of "click here"
Broken linksAudit and fix 404s; see site-crawlability for technical audit

Output Format

  • Internal link audit (if auditing)
  • Link opportunities for key pages
  • Anchor text recommendations
  • Structure improvements

Related Skills

  • article-page-generator: Related posts, contextual links, end-of-article recommendations
  • website-structure: Plan page structure and hierarchy; informs internal linking
  • site-crawlability: Internal links enable crawling
  • url-structure: URL structure affects link patterns
  • content-strategy: Topic clusters inform link structure; pillar <-> cluster; cluster <-> cluster
  • breadcrumb-generator: Breadcrumbs are internal links; category hierarchy

Source and attribution

Source:kostja94/marketing-skillsinskills/seo/on-page/internal-linksat commit8dd89c5

License: No license

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