Multi Domain Brand Seo

作者 kostja948dd89c57395e无许可证1K 个星标收录于 2026年10月8日更新于 2026年10月8日仓库2天前更新

When the user wants to optimize brand search for a company with multiple domains (e.g. parent company.com vs product.ai). Ensure the parent/company domain ranks first for brand queries. Also use when the user mentions "brand search," "multi-domain SEO," "company domain first," "parent vs product domain," "hub-spoke domain," "brand SERP control," or "differentiate company and product domains." For domain structure, use domain-architecture.

仅含说明Marketing & Sales

AI 生成的概览

指导多域名品牌搜索优化，让公司主域名在品牌词查询中排名领先于产品域名。

功能: 该技能提供在公司拥有多个域名（例如母公司站点与产品站点）时优化品牌搜索的说明。它定义了枢纽—分支模型、差异化规则、关键词蚕食检查、页面优化清单、带 subOrganization 的 Organization 结构化数据、内链方案，以及包含枢纽与分支映射的输出格式。产出的是结构化 SEO 方案，而非文件或代码。
适用场景: 适用于公司拥有多个域名、希望主域名或公司域名在品牌词查询中排名第一的场景。也适合涉及品牌搜索结果页控制、实体混淆，或母公司域名与产品域名争夺品牌词的情形。
运行要求: 无需脚本或特殊工具，仅为说明性文档。它引用 domain-architecture、schema-markup、serp-features、entity-seo 和 rebranding-strategy 等相关技能，并假定代理能够处理 SEO 概念与结构化数据标记。

SEO: Multi-Domain Brand Search

When a company has multiple domains (e.g., company.com and product.ai), ensure the company/main site ranks first for brand queries. Product sites focus on product keywords and do not compete for brand position. See domain-architecture for structure decisions; rebranding-strategy for domain change and migration.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Typical Scenarios

Scenario	Description
Multiple domains	Company main site (company.com), product site (product.ai / product.io)
Brand query competition	Product site or third-party (Crunchbase, LinkedIn, reviews) may outrank main site for brand
Entity confusion	Legacy brands, sub-brands, directories dilute brand perception
Goal	Brand queries → company.com first; product.ai → product keywords only

Hub-Spoke Model

Differentiation

Dimension	Hub (company.com)	Spoke (product.ai)
Audience	Investors, partners, media, developers	Product users, prospects
Keywords	Brand name, company name, industry	Product features, use cases
Content	Mission, About, Research, Events, product matrix	Features, Use Cases, Pricing, Sign up
Conversion	Contact, Waitlist, Early Access	Sign up, Try free, Pricing

Avoid Cannibalization

Hub does not target Spoke product keywords (e.g., "virtual staging," "AI design tool")
Spoke does not target Hub brand keywords (Title avoids brand-only; add product description)
Internal links: Hub → Spoke (Products); Spoke → Hub (About, Footer)

Optimization Checklist

Hub (company.com) On-Page

Item	Recommendation
Title	Company full name + positioning, e.g. `[Company] — [Slogan] \| AI Research & Products`
Meta Description	Company name, core business, partners; 150–160 chars
H1	Company name or main slogan
URL	Canonicalize www vs non-www (301)

Hub Content & Structure

Item	Recommendation
About	Company intro, founders, founding date, positioning; link to product sites
Products	Product matrix; each product links to its site
Research / News	Papers, events, partnerships; increase brand mentions
FAQ	"What is [Company]?" "What is [Product]?"; FAQ schema

Spoke (product.ai) Differentiation

Item	Recommendation
Title	Product name + product description, e.g. `[Product] — [Core function]` or `[Product keyword] \| [Product]`; avoid brand-only
About	"A product of Company"
Footer	"© [Company]" or "A [Company] Product" + link to company.com
Schema	SoftwareApplication with `author` or `publisher` pointing to Company

Schema (Hub)

Use Organization schema with subOrganization to define product relationships:

json

{  "@context": "https://schema.org",  "@type": "Organization",  "name": "[Company Name]",  "url": "https://www.company.com",  "description": "[Company description]",  "sameAs": ["https://linkedin.com/company/...", "https://github.com/..."],  "subOrganization": [    {      "@type": "SoftwareApplication",      "name": "[Product Name]",      "url": "https://product.ai",      "applicationCategory": "[Category]"    }  ]}

{  "@context": "https://schema.org",  "@type": "Organization",  "name": "[Company Name]",  "url": "https://www.company.com",  "description": "[Company description]",  "sameAs": ["https://linkedin.com/company/...", "https://github.com/..."],  "subOrganization": [    {      "@type": "SoftwareApplication",      "name": "[Product Name]",      "url": "https://product.ai",      "applicationCategory": "[Category]"    }  ]}

Entity & Knowledge Panel

See entity-seo for full entity optimization. Key for multi-domain:

Consistency: Same brand name, description, logo across Hub and Spoke
Entity Home: Authoritative About page on Hub as primary reference
Knowledge Panel: Claim via Google; suggest updates when available

Output Format

Hub vs Spoke mapping (domains, roles)
On-page checklist (Hub and Spoke)
Schema (Organization with subOrganization)
Internal linking plan
Cannibalization check

Related Skills

domain-architecture: Hub-Spoke structure; when to use multiple domains
schema-markup: Organization, SoftwareApplication; subOrganization
serp-features: Knowledge Panel, Sitelinks; brand SERP
entity-seo: Entity & Knowledge Panel; Organization schema; consistency
rebranding-strategy: Domain change; 301 redirects during transition

来源与署名

来源：kostja94/marketing-skills位于skills/strategies/commercial/domain/multi-domain-brand-seo提交8dd89c5

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Multi Domain Brand Seo

SEO: Multi-Domain Brand Search

Typical Scenarios

Hub-Spoke Model

Differentiation

Avoid Cannibalization

Optimization Checklist

Hub (company.com) On-Page

Hub Content & Structure

Spoke (product.ai) Differentiation

Schema (Hub)

Entity & Knowledge Panel

Output Format

Related Skills

来源与署名

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