Seo Audit

kostja94/marketing-skills/skills/strategies/structure/seo-audit

作者 kostja948dd89c57395e无许可证1K 个星标收录于 2026年10月8日更新于 2026年10月8日仓库2天前更新

When the user wants to run an SEO audit, technical SEO audit, or site health check. Also use when the user mentions "SEO audit," "technical audit," "site audit," "crawl audit," "indexing audit," "SEO health," or "fix SEO issues." For prioritization and organic strategy, use seo-strategy. For GSC data analysis, use google-search-console.

仅含说明Marketing & Sales
AI 生成的概览

指导端到端的 SEO 审计,涵盖技术、页面、内容和站外检查,并给出按优先级排序的修复建议。

功能
该技能提供结构化的 SEO 审计流程,分为四个阶段:技术基础、页面元素、内容和站外权威。它给出带有具体标准的检查清单,例如标题长度、规范链接正确性、Core Web Vitals 阈值和站点地图数量限制。其产出包括各阶段发现、从 P0 阻断项到 P2 项的优先级列表、每项修复对应的相关技能映射,以及建议的时间安排。
适用场景
适用于审计现有网站的 SEO 健康状况、执行技术或抓取审计,或规划索引与排名问题的修复。也适合站点审计、索引审计或 SEO 健康检查类请求。若需优先级排序与自然流量策略,或需分析 Search Console 数据,则应使用其他技能。
运行要求
无需脚本或工具,仅为指令型技能。它会引用其他技能以完成具体修复,并提到 Search Console 数据作为输入。

Strategies: SEO Audit

Guides end-to-end SEO audit: technical foundation, on-page, content, and off-page. Execute in order—technical blockers prevent indexing; on-page limits rankings; content and off-page build authority. Use when auditing an existing site or planning fixes.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Audit Order

PhaseFocusSkills
1. TechnicalCrawl, index, sitemaprobots-txt, xml-sitemap, canonical-tag, indexing, site-crawlability
2. On-PageMetadata, structure, schematitle-tag, meta-description, page-metadata, schema-markup, internal-links, heading-structure
3. ContentGaps, intent, optimizationkeyword-research, content-strategy, content-optimization
4. Off-PageBacklinks, authoritylink-building, backlink-analysis

Principle: Fix foundation before optimizing pages. See seo-strategy for workflow and prioritization.

Technical Checklist

ItemCheckSkill
robots.txtSyntax; not blocking important pagesrobots-txt
SitemapSubmitted to GSC; indexable pages only; ≤50K URLs per sitemapxml-sitemap
HTTPSSitewide; valid certificatecanonical-tag
404/5xxProper status codes; fix or redirectsite-crawlability
noindexNo accidental noindex on key pagesindexing
CanonicalCorrect; no conflictscanonical-tag
Core Web VitalsLCP ≤2.5s, INP ≤200ms, CLS <0.1core-web-vitals
MobileMobile-first; content parity; no intrusive interstitialsmobile-friendly
CrawlabilityRedirect chains, broken links, orphan pagessite-crawlability

On-Page Checklist

ItemCheckSkill
TitleUnique; 50–60 chars; keyword in first 10 wordstitle-tag
Meta description150–160 chars; CTAmeta-description
HeadingsOne H1; H1→H2→H3 hierarchyheading-structure
ImagesAlt text; no decorative alt for decorative imagesimage-optimization
SchemaValid; Rich Results Testschema-markup
Internal linksFrom strong pages; descriptive anchorsinternal-links
Duplicate contentCanonical; consolidate or differentiatecanonical-tag

Content & Off-Page

PhaseFocusSkill
Content gapMissing topics vs competitorscontent-strategy, competitor-research
Intent matchContent matches search intentcontent-optimization
BacklinksToxic links; link gap vs competitorsbacklink-analysis, link-building

Frequency

CadenceUse
Full auditQuarterly
Check-insMonthly (GSC, indexing, Core Web Vitals)

Output Format

  • Phase 1–4 findings (technical → on-page → content → off-page)
  • Priority list (P0 blocker → P1 core → P2 important)
  • Skill mapping (which skill for each fix)
  • Timeline (immediate vs short-term vs ongoing)

Related Skills

  • seo-strategy: Workflow order, prioritization, when to invest in SEO
  • google-search-console: Performance, indexing, Core Web Vitals data
  • site-crawlability: Redirect chains, broken links, crawl budget
  • indexing: Indexing issues, noindex, Search Console
  • core-web-vitals: LCP, INP, CLS optimization

来源与署名

来源:kostja94/marketing-skills位于skills/strategies/structure/seo-audit提交8dd89c5

许可证: 无许可证

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