SEO: Multi-Domain Brand Search
When a company has multiple domains (e.g., company.com and product.ai), ensure the company/main site ranks first for brand queries. Product sites focus on product keywords and do not compete for brand position. See domain-architecture for structure decisions; rebranding-strategy for domain change and migration.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Typical Scenarios
Hub-Spoke Model
Differentiation
Avoid Cannibalization
- Hub does not target Spoke product keywords (e.g., "virtual staging," "AI design tool")
- Spoke does not target Hub brand keywords (Title avoids brand-only; add product description)
- Internal links: Hub → Spoke (Products); Spoke → Hub (About, Footer)
Optimization Checklist
Hub (company.com) On-Page
Hub Content & Structure
Spoke (product.ai) Differentiation
Schema (Hub)
Use Organization schema with subOrganization to define product relationships:
Entity & Knowledge Panel
See entity-seo for full entity optimization. Key for multi-domain:
- Consistency: Same brand name, description, logo across Hub and Spoke
- Entity Home: Authoritative About page on Hub as primary reference
- Knowledge Panel: Claim via Google; suggest updates when available
Output Format
- Hub vs Spoke mapping (domains, roles)
- On-page checklist (Hub and Spoke)
- Schema (Organization with subOrganization)
- Internal linking plan
- Cannibalization check
Related Skills
- domain-architecture: Hub-Spoke structure; when to use multiple domains
- schema-markup: Organization, SoftwareApplication; subOrganization
- serp-features: Knowledge Panel, Sitelinks; brand SERP
- entity-seo: Entity & Knowledge Panel; Organization schema; consistency
- rebranding-strategy: Domain change; 301 redirects during transition

