Seo Audit

kostja94/marketing-skills/skills/strategies/structure/seo-audit

作者 kostja948dd89c57395e無授權條款1K 個星標收錄於 2026年10月8日更新於 2026年10月8日儲存庫2 天前更新

When the user wants to run an SEO audit, technical SEO audit, or site health check. Also use when the user mentions "SEO audit," "technical audit," "site audit," "crawl audit," "indexing audit," "SEO health," or "fix SEO issues." For prioritization and organic strategy, use seo-strategy. For GSC data analysis, use google-search-console.

僅含說明Marketing & Sales
AI 產生的概覽

指導端到端的 SEO 稽核,涵蓋技術、頁面、內容與站外檢查,並提供依優先順序排列的修正建議。

功能
此技能提供結構化的 SEO 稽核流程,分為四個階段:技術基礎、頁面元素、內容與站外權威。它提供附有具體標準的檢查清單,例如標題長度、標準連結正確性、Core Web Vitals 門檻與網站地圖數量限制。產出包括各階段發現、從 P0 阻斷項到 P2 項的優先順序清單、每項修正對應的相關技能對照,以及建議的時程。
適用情境
適用於稽核現有網站的 SEO 健康狀況、執行技術或檢索稽核,或規劃索引與排名問題的修正。也適合網站稽核、索引稽核或 SEO 健康檢查類請求。若需優先順序排序與自然流量策略,或需分析 Search Console 資料,則應使用其他技能。
執行需求
無需指令碼或工具,僅為指令型技能。它會引用其他技能以完成具體修正,並提到 Search Console 資料作為輸入。

Strategies: SEO Audit

Guides end-to-end SEO audit: technical foundation, on-page, content, and off-page. Execute in order—technical blockers prevent indexing; on-page limits rankings; content and off-page build authority. Use when auditing an existing site or planning fixes.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Audit Order

PhaseFocusSkills
1. TechnicalCrawl, index, sitemaprobots-txt, xml-sitemap, canonical-tag, indexing, site-crawlability
2. On-PageMetadata, structure, schematitle-tag, meta-description, page-metadata, schema-markup, internal-links, heading-structure
3. ContentGaps, intent, optimizationkeyword-research, content-strategy, content-optimization
4. Off-PageBacklinks, authoritylink-building, backlink-analysis

Principle: Fix foundation before optimizing pages. See seo-strategy for workflow and prioritization.

Technical Checklist

ItemCheckSkill
robots.txtSyntax; not blocking important pagesrobots-txt
SitemapSubmitted to GSC; indexable pages only; ≤50K URLs per sitemapxml-sitemap
HTTPSSitewide; valid certificatecanonical-tag
404/5xxProper status codes; fix or redirectsite-crawlability
noindexNo accidental noindex on key pagesindexing
CanonicalCorrect; no conflictscanonical-tag
Core Web VitalsLCP ≤2.5s, INP ≤200ms, CLS <0.1core-web-vitals
MobileMobile-first; content parity; no intrusive interstitialsmobile-friendly
CrawlabilityRedirect chains, broken links, orphan pagessite-crawlability

On-Page Checklist

ItemCheckSkill
TitleUnique; 50–60 chars; keyword in first 10 wordstitle-tag
Meta description150–160 chars; CTAmeta-description
HeadingsOne H1; H1→H2→H3 hierarchyheading-structure
ImagesAlt text; no decorative alt for decorative imagesimage-optimization
SchemaValid; Rich Results Testschema-markup
Internal linksFrom strong pages; descriptive anchorsinternal-links
Duplicate contentCanonical; consolidate or differentiatecanonical-tag

Content & Off-Page

PhaseFocusSkill
Content gapMissing topics vs competitorscontent-strategy, competitor-research
Intent matchContent matches search intentcontent-optimization
BacklinksToxic links; link gap vs competitorsbacklink-analysis, link-building

Frequency

CadenceUse
Full auditQuarterly
Check-insMonthly (GSC, indexing, Core Web Vitals)

Output Format

  • Phase 1–4 findings (technical → on-page → content → off-page)
  • Priority list (P0 blocker → P1 core → P2 important)
  • Skill mapping (which skill for each fix)
  • Timeline (immediate vs short-term vs ongoing)

Related Skills

  • seo-strategy: Workflow order, prioritization, when to invest in SEO
  • google-search-console: Performance, indexing, Core Web Vitals data
  • site-crawlability: Redirect chains, broken links, crawl budget
  • indexing: Indexing issues, noindex, Search Console
  • core-web-vitals: LCP, INP, CLS optimization

來源與署名

來源:kostja94/marketing-skills位於skills/strategies/structure/seo-audit提交8dd89c5

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