App Description Writer

rshankras/claude-code-apple-skills/skills/app-store/app-description-writer

作者 rshankras9ffb83138209無授權條款784 個星標收錄於 2026年10月9日更新於 2026年10月9日儲存庫2 個月前更新

Generate compelling App Store descriptions that convert browsers into users. Use when writing initial descriptions, improving existing copy, or drafting promotional text and What's New for a major update.

僅含說明Marketing & Sales

AI 產生的概覽

為應用程式商店撰寫推廣文案、完整描述與更新說明（What's New）。

功能: 引導代理先蒐集應用程式基本資訊、核心功能、社會證明與語氣風格，再產出三種應用程式商店文字：推廣文案、完整描述與更新說明。技能提供結構範本、開場鉤子範例、注意事項、在地化建議以及字元數限制對照表。
適用情境: 適用於撰寫首次上架的應用程式商店描述、改善現有商店文案，或為重大版本更新準備推廣文案與更新說明時。
執行需求: 僅為指令，不含指令碼或軟體套件。代理需要 Read、Write、Edit、Glob、Grep 與 AskUserQuestion 工具來蒐集資訊並產出內容。

App Description Writer

Generate compelling App Store descriptions that convert browsers into users.

When This Skill Activates

User needs to write initial App Store description
User wants to improve existing description
User is preparing for a major update
User asks about promotional text or What's New

Information Gathering

Before writing, ask about:

App Basics
- What does the app do? (one sentence)
- Who is it for? (target audience)
- What problem does it solve?
Key Features
- Top 3-5 features
- What makes it unique vs competitors?
- Any awards or recognition?
Social Proof
- Number of users/downloads (if impressive)
- Notable reviews or press mentions
- Any partnerships or integrations?
Tone
- Professional / Casual / Fun / Technical?
- Brand voice keywords?

Output Format

Generate all three text types:

1. Promotional Text (170 characters)

First thing users see
Should create curiosity or urgency
Can be updated without app review
Good for seasonal/sale messaging

2. Full Description (4000 characters max)

Structure:

[Opening Hook - 1-2 sentences, problem/benefit focused]
[Key Features with emoji bullets]• Feature 1 - benefit• Feature 2 - benefit• Feature 3 - benefit
[Social Proof paragraph - optional]
[How it works - brief explanation]
[Call to action]
[Support/contact info]

[Opening Hook - 1-2 sentences, problem/benefit focused]
[Key Features with emoji bullets]• Feature 1 - benefit• Feature 2 - benefit• Feature 3 - benefit
[Social Proof paragraph - optional]
[How it works - brief explanation]
[Call to action]
[Support/contact info]

3. What's New (4000 characters)

For updates:

[Version X.X highlights]
NEW• Feature addition
IMPROVED• Enhancement
FIXED• Bug fix
Thank you for your feedback!

[Version X.X highlights]
NEW• Feature addition
IMPROVED• Enhancement
FIXED• Bug fix
Thank you for your feedback!

Best Practices

Do's

Lead with the biggest benefit
Use short paragraphs (2-3 lines max)
Include relevant keywords naturally
Use emojis sparingly for scannability
End with clear call-to-action
Mention if there's a free trial/tier

Don'ts

Don't start with "Welcome to..."
Don't use ALL CAPS excessively
Don't include URLs (they're not clickable)

Examples

Promotional Text Examples

Productivity App:

Weather App:

Finance App:

Description Opening Examples

Problem-First:

Tired of losing track of important tasks? [App] turns your scattered thoughtsinto organized action plans in seconds.

Tired of losing track of important tasks? [App] turns your scattered thoughtsinto organized action plans in seconds.

Benefit-First:

Capture ideas the moment they strike. [App] is the fastest way to go fromthought to organized note, anywhere.

Capture ideas the moment they strike. [App] is the fastest way to go fromthought to organized note, anywhere.

Curiosity-First:

What if your to-do list actually helped you get things done? Introducinga smarter way to manage your day.

What if your to-do list actually helped you get things done? Introducinga smarter way to manage your day.

Localization Tips

When localizing descriptions:

Don't just translate—adapt to cultural context
Research local competitors' descriptions
Adjust feature emphasis by market
Use native speakers for review
Consider character limits in other languages (German expands ~30%)

Character Limits Reference

Templates

Template: Utility App

[One-line value proposition]
Stop [pain point]. Start [desired outcome].
✨ KEY FEATURES
• [Feature 1] — [Benefit in user terms]• [Feature 2] — [Benefit in user terms]• [Feature 3] — [Benefit in user terms]• [Feature 4] — [Benefit in user terms]
💡 HOW IT WORKS
[2-3 sentences explaining the core flow]
🎯 PERFECT FOR
• [User type 1]• [User type 2]• [User type 3]
[Social proof if available]
Download now and [call to action with benefit].
Questions? We're here to help: [support email]

[One-line value proposition]
Stop [pain point]. Start [desired outcome].
✨ KEY FEATURES
• [Feature 1] — [Benefit in user terms]• [Feature 2] — [Benefit in user terms]• [Feature 3] — [Benefit in user terms]• [Feature 4] — [Benefit in user terms]
💡 HOW IT WORKS
[2-3 sentences explaining the core flow]
🎯 PERFECT FOR
• [User type 1]• [User type 2]• [User type 3]
[Social proof if available]
Download now and [call to action with benefit].
Questions? We're here to help: [support email]

Template: Creative App

[Evocative opening that sparks imagination]
[App Name] puts [creative power] in your pocket.
🎨 CREATE
• [Creative feature 1]• [Creative feature 2]• [Creative feature 3]
📤 SHARE
• [Sharing/export feature]• [Community feature if applicable]
🔓 UNLOCK YOUR CREATIVITY
[Inspirational paragraph about what users can achieve]
Join [X] creators already using [App Name].
[Call to action]

[Evocative opening that sparks imagination]
[App Name] puts [creative power] in your pocket.
🎨 CREATE
• [Creative feature 1]• [Creative feature 2]• [Creative feature 3]
📤 SHARE
• [Sharing/export feature]• [Community feature if applicable]
🔓 UNLOCK YOUR CREATIVITY
[Inspirational paragraph about what users can achieve]
Join [X] creators already using [App Name].
[Call to action]

Template: What's New

Thanks for using [App Name]! Here's what's new in version X.X:
🆕 NEW• [Major new feature with brief explanation]
⚡️ IMPROVED• [Performance improvement]• [UX enhancement]
🔧 FIXED• [Bug fix users complained about]
Love [App Name]? Leave us a review — it helps more than you know! 💙
Feedback? [support email]

Thanks for using [App Name]! Here's what's new in version X.X:
🆕 NEW• [Major new feature with brief explanation]
⚡️ IMPROVED• [Performance improvement]• [UX enhancement]
🔧 FIXED• [Bug fix users complained about]
Love [App Name]? Leave us a review — it helps more than you know! 💙
Feedback? [support email]

來源與署名

來源：rshankras/claude-code-apple-skills位於skills/app-store/app-description-writer提交9ffb831

授權條款：無授權條款

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檢舉或申請下架

App Description Writer

App Description Writer

When This Skill Activates

Information Gathering

Output Format

1. Promotional Text (170 characters)

2. Full Description (4000 characters max)

3. What's New (4000 characters)

Best Practices

Do's

Don'ts

Examples

Promotional Text Examples

Description Opening Examples

Localization Tips

Character Limits Reference

Templates

Template: Utility App

Template: Creative App

Template: What's New

來源與署名

更多來自 rshankras/claude-code-apple-skills 的技能

Product Page Optimization

Pre Orders

Offer Codes Setup

In App Events

Featuring Nomination

Custom Product Pages

更多Marketing & Sales技能

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Investment Proposal

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Lead Triage

Draft Outreach