Strategies: Brand Monitoring
Guides ongoing brand monitoring—detecting impersonation, trademark infringement, counterfeit products, and brand abuse before they cause harm. Complements brand-protection (reactive: report, takedown); this skill covers proactive monitoring setup and tool selection.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Scope: Domain, social, marketplaces, paid search, dark web
- Budget: Manual vs automated; DIY vs vendor
- Risk level: High-value brand, prior incidents, or preventive
What to Monitor
Manual Monitoring (Low Cost)
Tip: Document findings; escalate to brand-protection for takedown when infringement is confirmed.
Automated Tools (Scale)
Vendor types: BrandShield, Tracer Protect, CompuMark, CounterFind—evaluate by coverage, enforcement rate, and budget.
Monitoring Cadence
Output Format
- Monitoring plan (channels, cadence, tools)
- Search queries (brand + variants for manual check)
- Alert setup (Google Alerts, social)
- Escalation path (when to use brand-protection for takedown)
Related Skills
- brand-protection: Report, takedown, evidence collection—use when infringement is found
- domain-selection: Defensive registration; brand variants
- branding: Brand asset consistency; what to protect
