Internal Links

作者 kostja948dd89c57395e无许可证1K 个星标收录于 2026年10月8日更新于 2026年10月8日仓库2天前更新

When the user wants to optimize internal linking, fix orphan pages, or improve link structure. Also use when the user mentions "internal links," "internal linking," "anchor text," "link equity," "internal linking strategy," or "orphan pages." For IA, use website-structure.

仅含说明Marketing & Sales
AI 生成的概览

指导 SEO 内链策略,涵盖链接权重、锚文本、孤岛页面和网站结构。

功能
提供站内 SEO 内链指导,包括链接结构原则、锚文本规则和链接放置建议。帮助识别孤岛页面、优先页面和链接机会,并产出内链审计、锚文本建议和结构改进方案。
适用场景
适用于优化内链、修复孤岛页面或改进链接结构时。用户提到内链、锚文本、链接权重或内链策略时也可使用。
运行要求
无需脚本或特殊工具;基于项目上下文或用户提供的信息工作。

SEO On-Page: Internal Links

Guides internal linking strategy for SEO: crawlability, link equity distribution, and user navigation.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope (On-Page SEO)

  • Internal links: Contextual links; descriptive anchor text; related posts; hub pages
  • Breadcrumbs: Implement for large sites (e.g. ecommerce); see breadcrumb-generator

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

  1. Site structure: Hub pages, pillar content, supporting pages
  2. Orphan pages: Pages with no or few internal links
  3. Priority pages: Pages that need more link equity

Best Practices

Link Structure

PrincipleGuideline
DepthImportant pages within 3 clicks from homepage
Orphan pagesAvoid; ensure every page has at least one internal link; see site-crawlability for technical detection and crawl issues
Hub-to-spokeLink from hub/pillar pages to cluster articles; topic cluster structure
ContextualPlace links in relevant body content, not just footers

Anchor Text

PrincipleGuideline
DescriptiveUse anchor text that describes the target page
VariationAvoid over-optimization; use natural variation
KeywordInclude target keyword when natural

Placement

LocationUse
First paragraphPrimary link to related content
BodyContextual links throughout
Related/RecommendedEnd-of-article links
NavigationKey site sections

Common Issues

IssueFix
Orphan pagesAdd internal links from hub pages or navigation; site-crawlability for technical audit
Too many linksFocus on most important; avoid link stuffing
Generic anchorsUse descriptive "learn more about X" instead of "click here"
Broken linksAudit and fix 404s; see site-crawlability for technical audit

Output Format

  • Internal link audit (if auditing)
  • Link opportunities for key pages
  • Anchor text recommendations
  • Structure improvements

Related Skills

  • article-page-generator: Related posts, contextual links, end-of-article recommendations
  • website-structure: Plan page structure and hierarchy; informs internal linking
  • site-crawlability: Internal links enable crawling
  • url-structure: URL structure affects link patterns
  • content-strategy: Topic clusters inform link structure; pillar <-> cluster; cluster <-> cluster
  • breadcrumb-generator: Breadcrumbs are internal links; category hierarchy

来源与署名

来源:kostja94/marketing-skills位于skills/seo/on-page/internal-links提交8dd89c5

许可证: 无许可证

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