Url Structure

SEO On-Page: URL Structure

Guides URL structure optimization for SEO: readability, hierarchy, and best practices.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope (On-Page SEO)

• URL hierarchy: Path structure, categories, depth
• URL format: Static vs dynamic; omit file extensions
• URL slug: See url-slug-generator for slug creation (3–5 words, under 60 chars)
• Duplicate variants: See canonical-tag for HTTPS, www, trailing slash

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

1. Site structure: Categories, subcategories, content types
2. Current URLs: Existing patterns and issues
3. Multi-language: URL structure for zh/en (e.g., /zh/, /en/ or subdomains)

Best Practices

URL Guidelines

Hierarchy

Multi-language

Static vs Dynamic vs Pseudo-Static URLs

File Extensions

• Omit .html, .php, .aspx — keeps URLs technology-agnostic, shorter, easier to refactor
• Example: /seo-guide not /seo-guide.html

URL Parameter Handling

Use Cases

Common Issues

Output Format

• URL structure recommendation
• Slug conventions
• Hierarchy for key content types
• Redirect plan if changing URLs
• References: Alignify URL optimization; Google URL guidelines

Related Skills

• website-structure: Plan structure and URL paths; apply url-structure rules after structure is defined

• canonical-tag: HTTPS, www, trailing slash — handles duplicate URL variants

• url-slug-generator: Slug creation for content pages; length, keywords, format

• category-page-generator: E-commerce category URL hierarchy, faceted URLs

• products-page-generator: Product URL hierarchy

• services-page-generator: Service URL hierarchy

• robots-txt: Clean-param for query params

• internal-links: URL structure affects link patterns