Internal Links

作者 kostja948dd89c57395e無授權條款1K 個星標收錄於 2026年10月8日更新於 2026年10月8日儲存庫2 天前更新

When the user wants to optimize internal linking, fix orphan pages, or improve link structure. Also use when the user mentions "internal links," "internal linking," "anchor text," "link equity," "internal linking strategy," or "orphan pages." For IA, use website-structure.

僅含說明Marketing & Sales
AI 產生的概覽

指導 SEO 內部連結策略,涵蓋連結權重、錨文字、孤島頁面和網站結構。

功能
提供站內 SEO 內部連結指導,包括連結結構原則、錨文字規則和連結放置建議。協助辨識孤島頁面、優先頁面和連結機會,並產出內部連結稽核、錨文字建議和結構改善方案。
適用情境
適用於最佳化內部連結、修復孤島頁面或改善連結結構時。使用者提到內部連結、錨文字、連結權重或內部連結策略時也可使用。
執行需求
無需指令碼或特殊工具;依據專案脈絡或使用者提供的資訊運作。

SEO On-Page: Internal Links

Guides internal linking strategy for SEO: crawlability, link equity distribution, and user navigation.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope (On-Page SEO)

  • Internal links: Contextual links; descriptive anchor text; related posts; hub pages
  • Breadcrumbs: Implement for large sites (e.g. ecommerce); see breadcrumb-generator

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

  1. Site structure: Hub pages, pillar content, supporting pages
  2. Orphan pages: Pages with no or few internal links
  3. Priority pages: Pages that need more link equity

Best Practices

Link Structure

PrincipleGuideline
DepthImportant pages within 3 clicks from homepage
Orphan pagesAvoid; ensure every page has at least one internal link; see site-crawlability for technical detection and crawl issues
Hub-to-spokeLink from hub/pillar pages to cluster articles; topic cluster structure
ContextualPlace links in relevant body content, not just footers

Anchor Text

PrincipleGuideline
DescriptiveUse anchor text that describes the target page
VariationAvoid over-optimization; use natural variation
KeywordInclude target keyword when natural

Placement

LocationUse
First paragraphPrimary link to related content
BodyContextual links throughout
Related/RecommendedEnd-of-article links
NavigationKey site sections

Common Issues

IssueFix
Orphan pagesAdd internal links from hub pages or navigation; site-crawlability for technical audit
Too many linksFocus on most important; avoid link stuffing
Generic anchorsUse descriptive "learn more about X" instead of "click here"
Broken linksAudit and fix 404s; see site-crawlability for technical audit

Output Format

  • Internal link audit (if auditing)
  • Link opportunities for key pages
  • Anchor text recommendations
  • Structure improvements

Related Skills

  • article-page-generator: Related posts, contextual links, end-of-article recommendations
  • website-structure: Plan page structure and hierarchy; informs internal linking
  • site-crawlability: Internal links enable crawling
  • url-structure: URL structure affects link patterns
  • content-strategy: Topic clusters inform link structure; pillar <-> cluster; cluster <-> cluster
  • breadcrumb-generator: Breadcrumbs are internal links; category hierarchy

來源與署名

來源:kostja94/marketing-skills位於skills/seo/on-page/internal-links提交8dd89c5

授權條款: 無授權條款

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